University Relations Communication Channels

The following list highlights the variety of print and online communication channels managed by University Relations. Through these channels, the communication professionals in University Relations will best position your news and stories with our audiences. Read below for full descriptions.

 

UNCGNow between the two Media pitches (EXTERNAL)
UNCG Homepage / Top Tier pages between the two Expert’s List
UNCG Magazine between the two Speaker’s Bureau
UNCG Research Magazine between the two UNCGConnect (social media hub)
Campus Weekly Facebook
The Chancellor’s Report YouTube
The Chancellor’s Holiday eCard Twitter
Undergraduate recruitment materials Pinterest

 

UNCGNow is the primary news and features storytelling website for the university. Stories on UNCGNow often are shared and cross-promoted on unit websites, e-newsletters and in social media, greatly expanding the reach to our audiences.

UNCGNow features original news content from University Relations writers and links to stories by content creators across campus. Stories are grouped by Academics & Research, Campus & Community and Arts & Culture. You also can go directly to Latest News, which features the most recent posts.

In addition to news content, UNCGNow also is the home for our DSBA Feature stories, which showcase our Do something bigger altogether (#dsba) community. These stories, which appear on the UNCG home page and several top-tier web pages, are posted weekly and highlight the many ways that faculty, staff, students and alumni are making an impact on campus, in the community and beyond.

Through UNCGNow, you can access our university Accolades section, Most Read news content, faculty and staff appearing In The News, an Experts List and the Speakers Bureau.

  • Communication type: News and Features website – online
  • Circulation: Annual site visits approximately 130,000; unique visitors approximately 93,000
  • Target Audience: Community and Friends, Alumni, Prospective Students, Parents, Current Students, Members of the Media, Faculty and Staff
  • Social media component: Most story links are shared on the university’s Facebook and Twitter pages. News Twitter handle – @UNCGNews
  • Contacts: Betsi Robinson, director of communications; Debbie Schallock, director of marketing

 

back to the top

The UNCG home page is the first point of contact for many of our constituents, especially prospective students and their parents. The stories, news items and videos that appear on the home page are managed by University Relations, in partnership with ITS for technical support. DSBA Feature stories as well as original news content from University Relations writers are published to the home and several top-tier pages via a feed from UNCG Now.

Guidance for the management of UNCG’s online presence comes from theInternet Oversight Committee. The IOC includes representatives from each major part of the university and is co-chaired by the director of learning technology in ITS and the director of creative services in University Relations.

  • Communication type: Web pages – online
  • Target Audience: Prospective Students, Parents, Current Students, Community and Friends, Alumni, Members of the Media, Faculty and Staff
  • Circulation: Annual site visits approximately 11.5 million; unique visitors approximately 7 million
  • Contact: Lyda Adams Carpen, director of creative services

 

back to the top

UNCG Magazine is distributed three times a year to alumni and friends of the university. The summer magazine is exclusively online; however, all three issues have an online presence. The magazine includes long-form writing as well as short news briefs, class notes and alumni profiles. The ultimate goal is to keep alumni and friends connected to the university and to foster pride and affinity.

 

  • Communication type: Magazine – print and online
  • Circulation: More than 113,000 per issue
  • Target Audience: Alumni, Donors who have given a gift of $100 or more, Selected University Boards, Members of the Media, Faculty and Staff
  • Contact: Beth English, editor

 

back to the top

The UNCG Research Magazine is an annual publication sponsored by the Office of Research and Economic Development. The magazine showcases the partnerships among and contributions of faculty, staff, undergraduate and graduate students. Their research, innovation, creative activity, and community and economic engagement increases the potential for healthy, safe and vibrant communities.

  • Communication type: Magazine – print and online
  • Circulation: 13,000 print
  • Target Audience: Peer Institutions, Foundations and Agencies, Chamber of Commerce Members, Members of the Media, Alumni with a UNCG doctoral degree, Selected University Boards, UNC General Administration, Faculty and Staff
  • Contact: Beth English, editor

 

back to the top

Campus Weekly is a news source for UNCG faculty and staff. Some of its stories and news items appear in Tweets and Facebook posts, as well as UNCGNow. For decades, CW (under various names) was printed and distributed. It has been exclusively online since 2009. A weekly email “tickler” is sent to campus employees, linking to the CW web page.

  • Communication type: Online newsletter (also available as a PDF)
  • Circulation: approximately 3,900 receive the weekly newsletter email tickler
  • Target Audience: Faculty and Staff, University Boards, retired Faculty and Staff
  • Social media component: CW Twitter feed – @campusweekly
  • Contact: Mike Harris, editor

 

back to the top

Chancellor’s Office communications are shared with an expansive group of alumni, friends, community members, local and state leaders, students, faculty and staff. The Chancellor’s Report is published in the spring and showcases significant milestones and areas of impact from the academic year. The Chancellor’s holiday e-card highlights stories from the calendar year that emphasize the university’s partnership and engagement with the community and beyond. Both publications are online-only to support the university’s sustainability goals, and email announcements are sent to target audiences. Postcard announcements go out to constituents for whom we do not have an email address.

 

The Chancellor’s Report

  • Communication type: Storytelling website – online
  • Circulation: Approximately 75,000
  • Target Audience – Chancellor’s Report: Peer Institutions, Selected University Boards, UNC General Administration, Local and State Leadership, Regional Economic Development Groups, Selected Community Partners, Major Prospective Donors, Donors of $1,000 or more, Members of the Media, Alumni, Faculty and Staff
  • Social media component: Story links often are shared on the university’s Facebook and Twitter pages
  • Contacts: Lyda Adams Carpen, director of creative services; Andrea Spencer, copywriter

The Chancellor’s Holiday e-Card

  • Communication type: Storytelling website – online
  • Circulation: Approximately 75,000
  • Target Audience – Holiday e-Card: All of the above plus Current Students
  • Social media component: Story links often are shared on the university’s Facebook and Twitter pages
  • Contacts: Lyda Adams Carpen, director of creative services; Andrea Spencer, copywriter

 

back to the top

University Relations works in partnership with the Office of Undergraduate Admissions to produce student recruitment pieces that are mailed to interested prospective students and distributed at recruitment fairs. Yearly publications such as the undergraduate viewbook highlight student stories, academic successes and campus life experiences. Opportunities for story placements center on interesting and exceptional students who exemplify the university’s Do something bigger altogether (#dsba) community.

  • Communication type: Print
  • Social media component: Admissions on Facebook and Twitter
  • Target Audience: Prospective Undergraduate Students, Parents, Prospective Adult and Transfer Students, High School Guidance Counselors
  • Contact: Kevin Scalf, assistant director of creative services

 

back to the top

 

Pitching to external channels

University Relations professionals regularly reach out to members of the media, producing news releases and media advisories that share UNCG news and events. This content is strategically targeted to local and regional media and, when appropriate, with national media through PRNewswire and Vocus. University Relations professionals also work with UNCG faculty and staff to conceive and pitch op-eds (short point-of-view essays on a specific topic in the news) to appropriate media outlets. Many releases are posted on UNCGNow and some are re-purposed as DSBA Feature stories.

  • Communication type: Print and online
  • Social media component: Promoted on the university’s Facebook and Twitter pages and on the News Twitter page, @UNCGNews. In addition, some news outlets promote stories on their social media sites.
  • Contact: Betsi Robinson, director of communications

 

back to the top

UNCG’s Experts List provides contacts for journalists who are seeking facts and professional perspectives. Representing a broad range of disciplines, the Experts List offers access to more than 100 professors, researchers and other university leaders who serve as reliable resources on topics that impact our daily lives.

  • Communication type: Online resource
  • Target Audience: Members of the Media
  • Contact: Becky Kates, University Relations librarian

 

back to the top

The university’s Speakers Bureau offers the local and regional community a direct connection to more than 100 professional speakers representing a broad range of interests. The Speakers Bureau provides access to professors, researchers and other university leaders who are available to speak on a variety of informative topics.

  • Communication type: Online resource
  • Target Audience: Community Groups
  • Contact: Becky Kates, University Relations librarian

 

back to the top

 

Social media channels

 

UNCGConnect is the university’s social media hub and features a directory of campus groups, programs and units engaged in social media. A live feed highlighting some of the university’s more popular social media platforms is featured on the Connect homepage. Connect also provides a variety of social tools to support our Do something bigger altogether (#dsba) community, including a page dedicated to our #dsba conversation across various social media platforms, downloadable wallpapers and guidelines to make your own #dsba video.

  • Communication type: Online hub for social media
  • Target Audience: Current Students, Faculty and Staff, Alumni, Prospective Students, Parents, Members of the Media
  • Contact: Debbie Schallock, director of marketing

 

back to the top

Since 2009, the university has an active and engaged presence on Facebook. Posts feature content produced by University Relations such as Campus Weekly and DSBA Feature stories, as well Facebook fan favorites like “Trivia Tuesday ” and “Where am I Wednesday.” We welcome the opportunity to share campus posts to promote events, programs, initiatives and announcements appearing on other unit and group Facebook pages.

  • Communication type: Website – online
  • Circulation: Just under 30,000 and growing
  • Target Audience: Current Students, Prospective Students, Parents, Alumni, Regional Businesses, Greensboro Community, Faculty and Staff
  • Contact: Debbie Schallock, director of marketing

 

back to the top

Twitter is a micro-blogging site where users communicate in 140 characters or less. The university’s Twitter account, @UNCG is designed to be engaging, friendly and informative. The medium is a great way to send out useful information, highlight interesting or unique events, or direct followers to websites or news articles where they can get more information. The account also is used to live-Tweet important university events, such as the State of the Campus address and commencement. University Relations also curates @UNCGNews, a Twitter site dedicated to promoting university experts and instances in which faculty or staff are quoted in the media.

  • Communication type: Micro-blogging website – online
  • Circulation: More than 8,000 and growing
  • Target Audience: Current Students, Prospective Students, Parents, Alumni, Regional Businesses, Greensboro Community, Faculty and Staff
  • Contact: Lanita Withers Goins, staff writer

 

back to the top

UNCG YouTube is a video sharing website with playlists featuring our Do something bigger altogether (#dsba) community, as well as university awards, students and athletics. The #dsba videos are self-produced, short clips by students, faculty, staff and alumni as they capture a meaningful moment that challenged them to Do something bigger altogether. In addition to the self-produced videos, a series of longer videos highlights the #dsba experiences of a 2013 graduate and two current students and served as the centerpiece for a recent prospective student recruiting campaign. UNCG YouTube also promotes other campus groups who have their own YouTube page under the “Featured Channels” section.

  • Communication type: Online video
  • Target Audience: Current Students, Prospective Students, Parents, Alumni, Regional Businesses, Greensboro Community, Faculty and Staff
  • Contact: Debbie Schallock, director of marketing

 

back to the top

Pinterest is a social media platform for visual storytelling. It is designed to be a virtual pinboard where visitors can organize and share inspirational ideas and images found online. The university’s Pinterest account, launched during the summer of 2012, is curated to align with messaging from the university’s Integrated Marketing & Strategic Communication effort and shared value of Do something bigger altogether (#dsba). Messaging also highlights aspects of the university’s strategic plan and gives visitors a sense of UNCG’s location, spirit, unique characteristics and history — all delivered with a dose of whimsy and fun.

  • Communication type: Visual social media platform – online
  • Circulation: Just under 200 followers and growing
  • Targeted Audience: Current Students, Prospective Students, Parents, Alumni, Regional Businesses, Greensboro Community, Faculty and Staff
  • Contact: Lanita Withers Goins, staff writer

 

back to the top