University of North Carolina at Greensboro

For 45 years, Dr. Lew Brown has served the citizens of North Carolina. As he retired from UNCG, the state offered its thanks by honoring Brown with The Order of the Long Leaf Pine, the state’s highest civilian award.

Brown, an associate professor of marketing in UNCG’s Bryan School of Business and Economics, retired at the end of the 2013-14 academic year, following a 28-year teaching career. A North Carolina native and four-time graduate of UNC-Chapel Hill, he taught thousands of UNCG students at the undergraduate, graduate and professional levels over the course of his career.

“Dr. Brown has brought innovative methods into the classroom to better serve his students,” said Dr. McRae C. Banks, dean of the Bryan School, who nominated Brown for the honor. “He is a pioneer in experience-based education, and his model of using hands-on consulting projects to help students learn the complexities of marketing is being incorporated throughout the Bryan School’s curriculum. Not only are these projects valuable to the students, but they also provide tangible benefits to participating companies and serve as a valuable resource to our region’s economic vitality.”

Brown has received numerous awards for teaching excellence, case research and professional work, including the Bryan School’s Outstanding Faculty Award and the UNCG Alumni Teaching Excellence Award. Chosen to give the 2010 UNCG Winter Commencement address, Brown turned the traditional graduation speech on its head by crowdsourcing his speech based on students’ responses to the question, “What Did You Learn Today?”

Prior to coming to UNCG, Brown served as assistant city manager of Durham, city manager of Southern Pines, and founded a consulting firm to assist governments in productivity improvements that grew into a 200-employee company.