Opportunity Greensboro wants to locate the Downtown University Campus at South Elm and Lee streets as a cornerstone of redevelopment in the corridor.

The organization — a partnership between area businesses, city leaders and local universities — announced the preferred location for the shared campus during a press conference on the site Tuesday morning. The vacant land, owned by the City of Greensboro, is bound by South Elm, East Lee and Arlington streets, and backs up to a planned section of the Downtown Greenway.

Chancellor Linda P. Brady called the Downtown University Campus “an amazing collaboration.”  “This site has been waiting for something to happen,” she said after the press conference. “It needed this kind of project to bring change.”

UNCG will play a large role in the project. From the outset, the School of Nursing will provide education and training for nurses at the new facility, which will house the school’s new Doctor of Nursing Practice (DNP) program, scheduled to launch in Fall 2015.

Brady stood alongside N.C. A&T Chancellor Harold Martin, GTCC President Randy Parker and Cone Health CEO Tim Rice on Tuesday to speak about the collaborative project, its significance for their respective institutions and its importance for the city as a whole. They were backed by an electronic billboard emblazoned with Opportunity Greensboro’s tagline, “Opportunity thrives here. So can you.”

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