You see a lot of examples of learning outside the classroom at UNCG – of getting real-world understanding first-hand.

To promote experiential learning, Dr. Jiyoung Hwang, a new assistant professor of marketing at Bryan School of Business of Economics, organized a store visit for her students. It was coordinated through the executives at The Fresh Market, a Greensboro-based gourmet, health and fresh produce retailer. The goal was to provide an opportunity for students to see and experience a unique business model comprising the dynamics of an open-air, European style market, reflecting an “old-world” appeal of countryside farming.

Andy Lewis, the marketing director, and Sheila Bennett in Community Relations & Marketing at The Fresh Market gave the students a tour through which they learned about the dynamics of specialty retailing – from the store display, to pricing, promotion and fundamental business strategy.

The visit was a success as expressed by the students: “Our visit to The Fresh Market was extremely informational,” said one. “From the visit, I learned a great deal about the retailing environment. I learned strategies for product placement, customer targeting, as well as profitability targets,” said another. “A store visit creates value for me as a student because I can compare the theory I learned in class with the real life,” said a third.

Story by Mike Harris, University Relations

Photo: UNCG students with Fresh Market representatives. Third from right, in white shirt, is Dr. Jiyoung Hwang.