UNCG rolled out a new home page Monday, featuring a long-scroll concept that takes into consideration the way users interact with touch-screen and mobile devices. The redesigned site offers a dynamic experience, with frequently updated content, a wealth of multimedia components, including slideshows and videos, and a more vibrant presentation.

For the university, an updated look that provides a great user experience can help in recruiting students and faculty. The site showcases UNCG’s “Do Something Bigger Altogether” — or DSBA — marketing strategy.

“Showcasing DSBA stories helps visitors to our site get to know the real UNCG. We are better able to share that with all kinds of audiences,” said Lyda Carpen, director of creative services for University Relations.

University Relations and Information Technology Services worked together on the upgrade. The redesign also includes a refresh to the content of web pages linked off of the university’s home page.

The great majority of work on the project was done in-house – with University Relations and ITS working closely with the UNCG Internet Oversight Committee, composed of staff from across campus.

Helen Hebert, associate vice chancellor for university relations, noted the home page and the top-tier pages often are the first experience a prospective student or faculty member may have of UNCG.

“Prospective students, faculty, parents and community members are frequently introduced to UNCG through the home page,” Hebert said. “It’s essential for us to have an appealing, engaging and easy-to-navigate website. The work of the Internet Oversight Committee achieved the project goals.”

The upgrade shows off today’s UNCG, Carpen added. “It shows our university as dynamic as it truly is.”

By Mike Harris and Betsi Robinson